Fill in a focused brief about your business. Get polished copy for every section of your landing page, ready to paste into the builder.
This tool calls the Anthropic API directly from your browser. No server, no subscription, no monthly fee. You pay only for what you use — a full brief costs roughly $0.01–0.03 with Sonnet.
The key field sits at the top of the tool, just below the header. Paste your key there once and it saves automatically in your browser's local storage. You won't need to enter it again unless you clear your browser data.
This is not a complaint about AI — it's how writing works. If you tell a copywriter "I do photography for clients who want good photos," they'll write something that fits every photographer on the planet and none of them in particular. If you tell them "I shoot editorial brand portraits for female coaches and consultants in Phoenix who are tired of stock headshots," they'll write something that makes those exact clients stop scrolling.
The brief has seven sections. Some fields are required. Most have placeholder text that shows you the level of specificity we're looking for. Read the placeholders — they're written to help you, not just fill space.
What each field does and how to fill it in well.
| Field | What to write |
|---|---|
| Business Name Required | Your studio, brand, or full name — whatever appears on your website. |
| Business Type Required | Select the closest match. This shapes the tone of the bio and card copy. |
| City / Location Optional | Include this if location matters to how you find clients. "Phoenix, AZ" or "Chicago-based, available nationally." Leave it blank if you work fully remote and location is irrelevant. |
| Years in Business Optional | A number the copy can use: "12 years" or "since 2011." Claude won't invent this — if you leave it blank, the bio won't mention tenure. |
| Standout Credential Optional | One specific, verifiable fact. "300 weddings shot." "Clients include Nike and REI." "Featured in Arizona Foothills Magazine." Avoid: "passionate," "dedicated," "award-winning" without naming the award. |
These four fields are the engine of the entire tool. The bio, hero copy, and mid-page CTA are all built from what you write here. Take your time.
| Field | What to write |
|---|---|
| Core Service Required | 2–3 sentences. What you actually do, for whom, where, and at what scale. Not a mission statement — a description. "I shoot editorial-style brand portraits for entrepreneurs and small business owners, primarily on location in the Phoenix metro. Sessions run 2–3 hours and deliver 60–80 fully edited images optimized for web and print." |
| Ideal Client Required | Describe one real person. Age range, what they do for work, what they want from you, and what they're willing to spend. The more specific, the better the copy. "Female entrepreneurs 35–50 building coaching or consulting businesses, who want brand photos that feel confident but not corporate, and who are ready to invest $800–1,500 in a session." |
| Client's Biggest Fear Required | One sentence. The real objection — not the polite one. "They worry they'll look stiff and awkward and waste their money." "They've been burned by photographers who over-promised and under-delivered." This drives the most persuasive lines in the bio and CTA. |
| How You Answer That Fear Required | One sentence. Your actual method — not reassurance. "I do a 15-minute phone call before every session to plan wardrobe, location, and what we want the photos to say." Concrete beats comforting every time. |
These three entries become the three feature cards on your landing page. Each gets a title and a short description written from the context of your full brief. Name the service, not the skill.
| Field | What it does |
|---|---|
| Price Point | Changes the language throughout. Budget copy emphasizes value and accessibility. Luxury copy uses restraint, exclusivity, and investment language. Pick the one that matches where you actually sit in the market. |
| What Makes You Different Required | One concrete sentence. No "passion," no "dedication," no "going above and beyond." Name something specific that clients actually experience. "Every session includes a pre-shoot location scout and a same-week turnaround." "I limit my wedding calendar to 20 per year so every client gets my full attention." |
| Headline Angle | Outcome — leads with what the client gets. "Sixty images that make your products sell." Emotion — leads with how they'll feel. "The day you stop dreading the camera." Authority — leads with your track record. "Fifteen years. Three hundred weddings." Process — leads with how you work. "A session built around how you actually look best." |
Pick the voice that matches how you actually talk to clients — not how you wish you talked. If your emails are warm and casual, don't pick Professional & Authoritative. The copy will read as pretentious rather than polished.
| Option | Sounds like |
|---|---|
| Warm & Personal | A trusted friend who happens to be an expert. Conversational, approachable, uses "you" and "your" frequently. |
| Professional & Authoritative | Confident and measured. Speaks from a position of expertise. Less casual, more assured. |
| Bold & Direct | No fluff, no hedging. Short sentences. Gets to the point fast. |
| Minimal & Clean | Spare and refined. Lets the work speak. Fewer adjectives, more white space in the writing. |
| Playful & Approachable | Light energy, a bit irreverent, not afraid to be a little fun. Works well for lifestyle, family, and event photographers. |
The CTA appears in three places: the hero button, the mid-page CTA section, and the footer. Choose where you want people to go and enter the destination. The tool writes button text and surrounding copy that matches.
| CTA Type | Best for |
|---|---|
| Visit Website | Driving traffic to a portfolio or full site. Use this if the landing page is a marketing page that links back to your main work. |
| Call | Service businesses where a conversation converts. Works well for photographers, consultants, and coaches who close over the phone. |
| Lower-friction first contact. Good for inquiry-based work where people want to ask questions before committing. |
Paste real quotes. The word counter turns orange at 43 words and red over 50 — stay under 50. Shorter testimonials get read. Longer ones get skimmed.
A good testimonial has three parts: the situation before, the specific result, and a personal detail that makes it feel real. "Don shot our product line and the photos went live last week. Our conversion rate went up 18%. I've already booked a second session." That's 30 words and it does real work.
When you click Generate Copy, six blocks appear on the right side, one for each section of the landing page. Each block has a copy button. Each block also shows a tag telling you exactly which section of the Landing Page Builder it corresponds to.
The client fear field is the highest-leverage input in the form. If you nail it, the hero and bio copy become immediately more persuasive. Spend more time on that one field than any other.
Premium and luxury clients respond to restraint. Budget clients respond to warmth and accessibility. The price point and voice selectors work together — make sure they match.
Try two different headline angles — Outcome and Emotion work especially well together as A/B options. Generate once with each and compare the hero copy. Pick the one that sounds more like the page you'd want to land on.
Read all six blocks first. Then go back and personalize the bio. You'll often find a line from the hero or CTA that deserves to go in the bio too — or a word in the bio that should move to the hero.
If your standout credential is modest, leave it blank rather than faking something impressive. "12 years of experience" is a credential. "Passionate about the craft" is not. The tool writes stronger copy around honest specifics than around inflated vagueness.
Even one real, specific quote beats three polished placeholders. If you only have one good testimonial, put it in Slot 1. The page will be more convincing with one real review than three invented ones.